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att. Japanese Culture - Let's go to and enjoy showrooms in Ginza!
att. Culture - Let's go to and enjoy showrooms in Ginza!
You are here: att.JAPAN > General Information > Let's go to and enjoy showrooms in Ginza!
att.JAPAN Issue 35, July 2007

Let's go to and enjoy showrooms in Ginza!

Ginza is a famous shopping district well-known all over the world, with designer brand shops, famous high-end restaurants, and venerable, long-established shops of many kinds. In addition, showrooms of top companies can be found. See, touch and experience high-tech or traditional Japan at showrooms in Ginza!

Sony Sony
Sony Building is located at the corner of Sukiyabashi intersection. The 1st to 4th floors comprise the Sony's Showroom where world-wide Sony brand products are displayed. It is not uncommon to see many foreign tourists already lined up outside waiting for the doors to open at 11am. Every summer season (July 29th-August 31st) some 1,500 tropical fish swim in a huge tank in front of the building and it is one of the familiar seasonal scenes in Ginza during summertime.

Special exhibitions and events are usually held on the 1st and 2nd floors. When we of "att.JAPAN" visited, "VAIO exhibition" was being held to commemorate the 10th anniversary of the release of the VAIO line of computers. Permanent exhibitions are displayed from 2B (on the 2nd floor) to the 4th floor. First of all, Walkman lineups will be found. Listening to music is freely available and visitors can try out various types of walkmans as they wish.

Portable radios with Japanese traditional design are on display in one corner. According to a staff member of the showroom, they are popular as souvenirs with foreigners. Digital cameras and video cameras are also displayed. VAIO computers are permanently displayed on the 3rd floor. The staff said notebook types are popular among foreigners. Models which are sold overseas are explained with English signboards. Audio instruments and TVs also can be seen. Display items can not be purchased in the showroom, but visitors can buy products at a shop on the 4th floor. Prior to making a purchase, visitors can take all the time they need to thoroughly research and compare products.

Hi-Definition films using blue-ray discs are presented in the Hi-Definition Theater on the 4th floor. Furthermore, there is a 200-inch screen in OPUS (Communication Zone) on the 8th floor and ultra-Hi-definition films (four times higher than normal) are presented here (free of charge). Visitors can also connect to the Internet via VAIO computers on this floor. It is a nicely convenient place when you are waiting for someone or want to search for some information.

Sony Building
5-3-1 Ginza, Chuo-ku, Tokyo
tel: 03-3573-2371
Open: 11am-7pm
Closed: January 1st, 2 days a year

Nikon Nikon
Nikon is one of the representative camera makers of Japan. Not a few people love and stick to Nikon cameras. The Nikon showroom in Ginza is located close to department store Matsuzakaya, facing a street intersecting Chuo-dori Street. It is in one of the most sophisticated areas of Ginza.

The showroom on the 1st floor conveys a sense of elegance. Visitors can see and touch the latest Nikon cameras as well as lenses. Various types of "Nikon F" cameras, which are the origin of the Nikon single-lens reflex camera line, are also exhibited. The adjacent Nikon Salon displays some 30-40 high-quality photos. The salon is often called the gateway to success in the world of photography and many professional camerapersons have aspired to hold an exhibition at this salon. Each exhibit has a particular theme and all are worth seeing. Exhibits usually change about once every 2 weeks.
A service counter where people can inquire about repairs and a mini gallery are on the second floor. A Christmas event was held last December and visitors could take a picture of Santa Claus using the latest camera. Such events will sometimes take place unannounced, so you may enjoy a nice surprise when you visit.

Another focal point is illuminated displays around the showroom. White boards are illuminated by LEDs and rainbow colors shine forth in turn. It is an eye-pleasing sight for evening strollers in Ginza.

Nikon Plaza Ginza
STRATA GINZA 1-2F, 7-10-1 Ginza, Chuo-ku, Tokyo
tel: 03-5537-1434
Open: 10am-7pm
Closed: Year-end and New Year holidays / special days

hakutsuru Hakutsuru
Hakutsuru is one of the famous Japanese sake makers, with a 260-year history and tradition. It brews sake in Kobe but opened a showroom in Ginza in 2006. It is located on the 6th floor of Hakutsuru Tokyo Branch Office building. It is a minute on foot from A-1 exit of subway station Higashi-Ginza. Basically, advance reservations via fax or email are required, but if visitors call on the day they want to go and the situation permits, they can tour the showroom without a reservation.

Visitors can taste a unique sake cocktail called "mizore-zake" and sherbet made from sake at the tasting counter. We tried the sherbet. A staff member of Hakutsuru put sherbet in a cup and poured passion fruit sauce on the sherbet. When taking a bit, we were surprised that it was indeed very delicious. The combination of the fragrance of the sake and the coldness and sweetness of the sauce was marvelous. But be careful: the proof is strong. Drivers and minors are not allowed to taste.
Panels explaining sake brewing and sake cups and bottles are on display. Seminars about sake are held roughly once a month and themes are alluring: "Effects of sake on Health and Beauty," "Dishes Going Well with Sake," "Sake and Italian Dishes," "Enjoy Noh with Sake," and so on. (charge: from 1,500 to 3,000 yen; only in Japanese)

Hakutsuru Ginza Style
Haktsuru Building 6F, 5-12-5 Ginza, Chuo-ku, Tokyo
tel: 03-3543-0776
Open: 10am-4pm
Closed: Sat, Sun and holidays
Reservations: email: g-style@hakutsuru.co.jp
or fax: 03-3543-7497 (to Mr. Suzuki)

Canon Canon
Canon is famous for digital cameras and printers. For foreign tourists, digital cameras in particular attract keen interest. All lineups from IXY, a portable digital camera, to a single-lens reflex digital camera are on display. Visitors can touch and use the displayed cameras including new models. Even after a purchase is made, the showroom offers additional convenience. For example, various seminars on how to take good pictures easily, and so on, are held and are helpful. (They are free, but only in Japanese.)

The showroom also offers a battery-charging service (free of charge - sorry for the pun!). In the case your camera's battery is running down, it can be a nice convenience, especially for tourists.

The adjacent gallery holds various exhibitions. Enjoy seeing fine pictures.

Canon Digital House Ginza
TOLERANCE GINZA BLDG. 1F 3-9-7 Ginza, Chuo-ku, Tokyo
tel: 03-3542-1801
Open: 10am-7pm
Closed: Sun and holidays

 Nissan
Nissan has two showrooms in Ginza, namely, the Headquarters Gallery and Ginza Gallery. Vehicles displayed in the galleries usually change every two weeks to one month with a few exceptions.

A test-drive is available in the Headquarters Gallery on Saturday and Sunday (reservations required, free). Visitors can try six different cars including new models and take a 30-minutes drive around Ginza. Those who have an international driver's license that is valid in Japan can enjoy this experience. However, in some cases even if visitors have an international driver's license, they may not be able to take a test-drive, depending on the country where the license was issued.

A thick catalogue much like a glossy photo book is free for visitors and some foreigners take it back with them as a souvenir.

Headquarters Gallery
6-17-1 Ginza, Chuo-ku, Tokyo
tel: 03-5565-2389
Open: 8.30am-8pm (Mon-Fri), 10am-8pm (Sat), 10am-5.30pm (Sun)

Ginza Gallery
5-8-1 Ginza, Chuo-ku, Tokyo
tel: 03-3572-4778
Open: 10am-8pm
Open 365 days a year

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